Midterm Election Day Traffic

Midterm elections took place in the United States on November 6th, as voters headed to the polls to choose who their representatives in the House and Senate would be for the next four years. Rather than analyzing what the political results might be, Mashable asked Pornhub’s statisticians to see how election day affected Pornhub’s traffic.

When compared to an average day, traffic across the United States (adjusted by time zone) increased by as much as 20% in the morning hours and remained above average until mid afternoon. This may indicate that voters were looking to get some Pornhub time in early in case they had to wait in line at the polls, or perhaps they woke more anxious than usual and needed to relax.

From 4pm to 7pm traffic dipped as much as -5% below average for that time of day and dropped again from 10pm to 2am as people were watching the live election results come in.

If we take a look at traffic by gender, it’s women who had the biggest traffic increase by nearly 21% at 7am on election day. From 9am through mid-afternoon, traffic from male visitors was proportionately higher than usual compared to women. From 5pm to 7pm, women saw the biggest traffic drop compared to an average day.

Visitors over the age of 35 saw their biggest traffic change at 6am by +17% compared to an average morning. From 7am to 1pm, Millennials 18 to 34 saw a bigger change, with their traffic up over 24% at 9am. In the evening, traffic from all age groups balanced out, which may indicate that watching the results of this election were equally important to young and old.

The following heat-map illustrates that Pornhub traffic from Noon to 7pm dipped the lowest in Indiana, Arkansas, Nebraska, Nevada and New York. Traffic was up higher than usual in Delaware, West Virginia, Virginia and Minnesota with the largest increase of the day in the District of Columbia by a massive +39% above average. It would seem that midterm erections were on more people’s minds in the capital.

During the evening from 8pm to midnight as election results were coming in, it was again Indiana where traffic was down lowest by -14%, followed by New York, Nebraska, Nevada and Arkansas. And once again, visitors from the District of Colombia, many of whom may have had jobs hanging on the election results, saw a surge of traffic by 31% above normal for that time of the day.

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Source: PornHub Insigits

Overwatch Ashe Searches

Hot on the spurred heels of our Red Dead Redemption Insights, comes a new gun slinging western character to drive gaming fans into Pornhub’s corral. The newest Overwatch hero is “Ashe”, and within days of her release Pornhub has seen a 1233% increase in searches for “Ashe”, and a massive 167% increase in searches containing “Overwatch”. Full details can be found on PCGamesN.

If you’ve followed our Insights blog, you’ll already know that Overwatch and it’s heros have been popular searches on Pornhub since our 2017 Year in Review. Most recently we found that Overwatch Brigitte Searches had a massive increase after the release of her character.

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Source: PornHub Insigits

Italian Swingers

We’re back today with a special edition of Pornhub Insights. The red band trailer for the Italian movie Cosa Fai A Capodanno (What Are You Doing For New Years Eve) is now exclusively featured on Pornhub, so we’re joined by our friends at Ilmessaggero.it to take a closer look at the secret tastes of Italy’s swinging couples.

( Read in Italian )

Let’s start off with the fact that “Scambisti Italiani” (Italian Swinger) is the 163rd most popular term in Italy, and as the top swinging related search, shows that Italians are very much interested in seeing more of their fellow countrymen. Next up we find the word “scambisti”, and then the English translation of “swingers”. The popularity of swinger searches have remained fairly consistent in Italy over the last several years, with visitors from the Toscany region being more likely to search than any other part of Italy.

Next up, please join us for some orgy action. “Orgy” is the most popular search in Italy, followed by variations like “lesbian orgy”, “shemale orgy”, “anal orgy” and “mature orgy”. These results are in accordance with our last Year in Review where we found that “Lesbian”, “Anal”, “Mature” and “Transgender” were in the Top 5 relative categories in Italy.

Who’s looking for orgies in Italy? As you can see from the demographics chart, women are 17% more likely to search for orgy videos compared to Italian men. In the Italian Women vs Men insights, we also found that women are more interested in group sex including “threesome” and “gangbang”.

It seems that Italian Millennials aged 18 to 34 are less likely to view orgy related videos compared to Italian visitors over the age of 35. Visitors in the 55 to 64 age group are the most interested, with relative popularity being 65% higher than all other age groups.

In the map of Italy we can see that the popularity of orgy videos varies drastically by region. In the South, places like Calabria, Basilicata and Apulia are 15% to 17% more likely to view orgies when compared tot he rest of the country. The area most interested is Abruzzo at 21% higher than the Italian national average. Lombardy, Ligury and Marche are very near to the average, whereas the Italian islands of Sardinia and Sicily are much less interested by -5%. Visitors from Veneto are the least interested, at -13% below the national average.

We thank-you for swinging on by and taking part in our orgy of data. Below you can find the Italian translation, and be sure to check out the trailer for Cosa Fai A Capodanno!

Versione Italiana

Oggi siamo tornati con un’edizione speciale di Pornhub Insight: in occasione del lancio sulla nostra piattaforma del red band trailer del film “Cosa fai a capodanno?” – in uscita nelle sale cinematografiche il 15 novembre –  Pornhub, in colaborazione con gli amici de Ilmessaggero.it, vi svela i gusti degli italiani in fatto di orge e scambi di coppia.

Iniziamo col dire che “scambisti italiani” è il 163° termine più popolare in Italia e, come potete vedere nel grafico qui sopra, è il termine correlato agli scambi di coppia più cercato: come sappiamo già grazie ai precedenti post, gli italiani amano guardare i propri connazionali. Subito sotto troviamo la parola “scambisti”: anche se la popolarità del termine non è aumentata di recente, è rimasta comunque constante, ed è la Toscana la regione italiana con un maggior numero di ricerche per questa parola. Dopo questi due termini, troviamo tutte le variazioni del termine in inglese (swingers), come “Italian swingers”, “swinger couples” e “amateur swingers”. Quest’ultimo risultato in particolare non ci sorprende, considerando che “amatoriale italiano” è stato il termine più cercato in assoluto in Italialo scorso anno.

Parliamo ora del tema “orgy”, qui sopra trovate la lista delle ricerche relative al termine in Italia. Dopo la parola generica in inglese, troviamo alcune varianti come “lesbian orgy”, “shemale orgy” e “mature orgy”. Di nuovo, questi risultati sono in linea con quelli dell’ultimo report annuale, dove “lesbian”, “anal”, “mature” e “transgender” erano tra le categorie più visualizzate dagli italiani.

Ma chi cerca questa parola in Italia? Come possiamo vedere dalla tabella con i dati, le donne cercano i video relativi alle orge il 17% in più rispetto agli uomini italiani. Nella ricerca “Italian Women vs Men” abbiamo già scoperto che le donne sono più interessate al sesso di gruppo – “threesome” e “gangbang” in particolare – rispetto agli uomini e infatti, anche in questo caso, sono loro ad apprezzare maggiormente il tema.

Per quanto riguarda il confronto tra i gruppi di età, le persone tra i 18 ei 34 anni sembrano non essere molto interessate  (-37% e -11%), mentre, a giudicare dai dati, la curiosità verso questo argomento aumenta lentamente col trascorrere degli anni, con un picco del + 65% tra i 55 e i 65 anni. Superata quell’età, la popolarità del tema resta consistente con un + 35% per gli over 65.

In questa cartina dell’Italia possiamo vedere quanto è popolare la categoria “orgy” in ogni singola regione rispetto alla media nazionale. Al sud abbiamo un picco di interesse (Calabria + 15%, Basilicata + 16% e Puglia + 17%), anche se la regione più interessata di tutte è l’Abruzzo, con un + 21% più rispetto alla media italiana.

Lombardia, Liguria e Marche sono vicine della media (+ 2%, + 2% e + 1%), mentre le isole italiane, Sardegna e Sicilia, non sono molto interessate all’argomento e registrano entrambe un -5%. La regione in cui l’interesse per le orge è il più basso dell’intero paese è il Veneto, con il -13%.

In Italia “orgy” resta il 225° termine più cercato, e la relativa categoria è la 24° più popolare (su quasi 100 categorie!). Nel resto del mondo la stessa categoria si trova solo al 32° posto, quindi possiamo affermare che le orge sono più apprezzate in Italia che all’estero.

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Source: PornHub Insigits

Switzerland Insights

In this edition of Insights we’re continuing our European coverage with FM1 Today and the porn viewing habits of Swiss visitors. Switzerland ranks 31st for traffic to Pornhub, well ahead of it worldwide population rank of 99. The most popular search in Switzerland is “swiss”, followed by “deutsch” and “german”.

The most viewed category of video in Switzerland is Anal, followed by Lesbian and Mature.

When compared to elsewhere in the world, Swiss visitors are proportionately 287% more likely to view the German category, 98% more into French and 97% more into Pissing.

The most searched for people and pornstars in Switzerland are Lucy Cat, Lexy Roxx and Mia Khalifa.

Women represent 24% of Swiss visitors, just behind the worldwide average of 26%. The average age of visitors from Switzerland is 37 years old, with Millennials between the ages of 18-34 representing 53% of all visitors.

Only 69% of Swiss visitors are using mobile devices such as Smartphones and Tablets to view Pornhub, whereas the worldwide average has climbed to 80% mobile viewership.

On average, visitors from Switzerland spend 10 minutes and 8 seconds each time they visit Pornhub, compared to the worldwide average of 9 minutes and 59 seconds. Some Swiss regions come and go a bit quicker like the Canton of Zug at -32 seconds compared to national average, while visitors from Glarus hold out for 24 seconds longer.

People from different regions also have different porn tastes as illustrated in the following chart. For example, Thurgau borders with Germany so views of the German category are 34% and 41% higher, respectively. Geneva borders with France, so views of the French category are proportionately 109% more popular there.

Swiss visitors to Pornhub’s gay (male) pages most often view the Twink, Bareback and Big Dick categories.

When compared to gay pageviews worldwide, Swiss visitors are proportinately 86% more likely to view the Cumshot category, 75% more into Feet and 62% more into gay Fetish videos.

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Source: PornHub Insigits

Red Dead Redemption

Eight years have passed since the last Red Dead series game was released, so to say that Red Dead Redemption 2 was a hotly anticipated title would be an understatement. The Sun asked the Pornhub Insights team if this had any effect on searches.

Our statisticians found that searches containing “red dead” began to increase on Pornhub several days before the October 26th release, as the final launch trailer and game details hit the internet. Searches continued to grow following the launch, reaching 731% above average on October 28th.

RDR2’s western setting and subject matter seems to have gotten players all hot and bothered. Not only did searches for the game title increase, but other related terms like “western”, “cowboy” and “wild west” all saw massive gains following the launch of the game.

Our statisticians found that men were proportionately 1165% more likely to search for “red dead” when compared to women, and millennials between the ages of 18 to 34 were 93% more likely to search when compared to those over the age of 35.

To see how other games have affected Pornhub searches, check out our Insights including Fortnite Season 6, Overwatch Brigitte Searches, Fortnite Server Outage, Pokemon and Minecraft.

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Source: PornHub Insigits

Halloween Insights

Halloween has become a tradition on the Pornhub Insights blog with holiday data released in 2015, 2016, 2017 and now 2018. This year we’re going to kick things off with the most helpful of spooky Insights; the costumes and characters that are presently being searched most often on Pornhub. So if you’re heading out to a Halloween party, these are the sexy costumes most likely to get you noticed.

“Teacher” tops the list for the second year in a row, but previous runner-up “maid” has been supplanted by the recent “Bowsette” trend. “Monster” has been searched more often in 2018 than “princess”, “nurse”, “kitty/cat” and “police/cop”. Characters like “Harley Quinn”, “Wonder Woman” and “Lara Croft” all took a slight tumble this year, with “Rick and Morty” being searched more often.

If you’re looking to catch the eye of women this Halloween, they’re 55% more likely than men to search for “police” or “cop” and 52% more into “clown” porn. They’re also more likely to search for Marvel characters “Cable”, “Venom” and “Captain America”.

Men on the other hand are 459% more likely to seek out Marvel characters “Shuri” and 367% more into DC Comic character “Harley Quinn”. Also more popular among men is Overwatch character “Tracer”.

To see what activities turn people on during Halloween, our statisticians looked back to 2017 to see what terms were more likely to be searched on October 31st when compared to their daily average. Searches for “Halloween hottie” shot up 6820%, followed by a 5023% increase for “trick or treat”, 4665% for “Halloween party” and 3854% increase for “Halloween anal”.

Searches containing “Halloween” begin to increase in the days leading up to the holiday, with a massive 1322% increase on October 31st and higher than average searches in the days that follow.

“Costume” and “Cosplay” are popular searches throughout the year, but even they see an increase of 161% on October 31st.

Searches containing “scary” increase by 378% on October 31st.

And oddly enough, even searches containing “pumpkin” are up 436% on Halloween.

With so many people living out their true fantasies on Halloween, that leaves less people to do their fantasizing on Pornhub. Across the United States, traffic to Pornhub begins to drop around 5pm and hits it’s lowest point around 7pm. Traffic from Millennials aged 18-34 drops by as much as -27% compared to an average day, while traffic from visitors over the age of 35 is down a still-impressive -19%.

American women are more likely to give up Pornhub in favor of Halloween with female traffic dropping by -32% at 7pm on January 31st, compared to a -22% drop in traffic from men.

The average 7pm traffic drop across the United States was -21%, but some states are much more likely to give up Pornhub in favor of Halloween. Our statisticians recorded a -40% drop in traffic from Maine, -34% in Rhode Island and -31% in Idaho. The traffic drop was smallest in D.C. at only -4% compared to an average day. (Results have been adjusted for each time zone).

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Source: PornHub Insigits

Canada’s Searches Get Higher

On October 17th, Canada became only the second country worldwide (after Uruguay) to fully legalize marijuana for personal and medicinal use, so Mel Magazine inquired about how this may have affected Cannabis related searches.

While waiting in line at their local dispensary, lots of Canucks still found time to visit Pornhub. Traffic remained steady, but searches for Cannabis related terms were 206% higher than average. (We suspect many Canadians were also higher than average that day).

Those higher searches included terms such as “smoking weed”, “weed sex”, “horny weed”, “girls smoking weed”, “ganja girls”, and “smoking weed blowjob”. Several searches with “420” topped the charts, but perhaps Canadians will now regard “1017” as an equally important number.

Canada’s East Coast was the first to legally light up after midnight, so it seems fitting that they are historically more likely to search for cannabis related terms when compared to the rest of the country. Newfoundland & Labrador ranks first, followed by New Brunswick and Nova Scotia.

When compared to the rest of the world, Canadians are 224% more likely to search for cannabis related terms, making them 4th worldwide behind Kenya, Switzerland and South Africa, but just ahead of their American neighbors to the South. Canada’s millennial’s aged 18 to 34 are 68% more likely to search for cannabis related terms when compared to their fellow Canadians over the age of 35.

 

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Source: PornHub Insigits

True Blue Picks: A Snapshot of Australia’s Favourite Porn

This special Insights analysis comes from Paul J. Maginn, Associate Professor of Urban Planning at the University of Western Australia.

Pornhub, one of the world’s largest online porn sites, provides us with a department store-sized window into our online viewing habits of “mainstream porn”.

In 2017 Pornhub had 28.5 billion visits, up from 23 billion (24%) in 2016. According to internet analytics firm, Alexa, Pornhub is the 27th most popular website in the world. It ranked 18th within Australia (and 14th in the US, 15th in Canada, and 16th in the UK.)

Australians made the eighth highest number of visits to the website – the same position it held in 2016. Given the comparatively small population of Australia, its inclusion in the “top 10” suggests that Australians are, at the very least, curious about porn.

Here’s a snapshot of the geographies of online pornography down under.

Whereas two-thirds (67.3%) of Australia’s population in 2017 lived within the various state and territory capital city regions, these same areas accounted for about 90% of the unique pageviews to the multitude of porn category pages on Pornhub’s website. Melbourne and Sydney, which account for 40.6% of the population, made more than half of all visits to the site.

The significant over-representation of porn consumption from metropolitan Australia may also be explained, in large part, by better telecommunications infrastructure and faster internet download speeds compared to regional and rural Australia.

Australia’s top 10

Eight categories of porn were found in the top 10 most viewed categories across all Australia’s capital cities. There were: anal, big tits, hentai (a Japanese-influenced form of porn), lesbian, mature (“older women”, often 40-60+ years old), MILF (“glamourous older women”, often 30-50 years old), teen (18+), and threesome.

Lesbian was the most popular category of porn among Australians, ranking first across all state capitals. MILF ranked second for all metropolitan regions except Canberra, where hentai came in second place, pushing MILF into third spot. Teen(18+) porn proved to be more popular in Adelaide (equal second) and Brisbane (equal third) whereas threesome porn ranked third in Melbourne and Sydney. Anal took out third place in Perth.

Japanese-categorised porn made the top 10 in just three cities – Canberra (equal sixth); Melbourne (ninth) and Sydney (seventh). This was also true for Asian porn.

Transgender porn, made it into the top 10 in only two cities – Adelaide (ninth) and Brisbane (tenth) (and 11th in Perth).

Given the increased prominence of transgender porn at the 2018 AVN Adult Entertainment Expo, high-profile Australian performer Angela White recently shooting her first transgender scene with Chanel Santini, plus wider media and public debates on trans issues, more people, including heterosexual male porn viewers, will likely be watching transgender porn in the next year or two.

What about gay porn?

Pornhub also has a separate site for gay porn. While this type of porn may be popular with gay men, it is also watched by women.

Pornhub offers about 40 different categories of gay porn on its website. In 2017, the top 10 categories across all Australian cities were: straight guys (in which gay men have sex with “straight” men); bareback (sex without using condoms); daddy (the gay equivalent of “MILF” porn); twink (the equivalent of the category “Teen 18+”); big dick; rough sex; group; public; creampie; and Asian.

Canberra is the only city to feature muscle, hunk, and fetish porn in their gay porn top 10. Similarly, black porn only makes the top 10 in Adelaide (seventh) and Brisbane (tenth). Brisbane and Perth are the only cities to feature public porn (ninth).

From computers to phones

It should come as no real surprise that desktop computers are no longer the primary means of accessing porn on the net. Smart phones account for the majority of unique traffic to Pornhub from Australia. Brisbane leads the way with 62.4% of porn traffic coming from phones.

Nevertheless, people are still watching on computers, particularly in Canberra – the epicentre of federal politics and bureaucracy – where 38.4% of Pornhub traffic came from desktops. Tablets account for a small share of traffic, highest in Hobart and Darwin (both at 14.6%).

With the 5G mobile phone system just over the horizon, and increasingly cost-effective and larger data packages offered by mobile phone companies, smart phones will undoubtedly increase their dominance in how we access online pornography into the future.

In overall terms, our mainstream and gay porn category preferences are fairly stable, although there are some notable inter-city variations.

As porn scholar Shira Tarrant notes in her book, The Pornography Industry, “pornography has been around for as long as visual images and the written word have existed”. Given the fact that the past is arguably the best predictor of the future, our curiosity in and consumption of pornography is unlikely to disappear any time soon.

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Source: PornHub Insigits

Big Mouth Searches

Season 2 of the Netflix adult cartoon series Big Mouth landed on October 5th. Much of the show focuses on the sexual fantasies of it’s main characters (including some references to Pornhub), so it’s no surprise that fans began searching Pornhub for parodies of the cartoon. Cinema Blend asked Pornhub’s statisticians to take a closer look.

By October 8th, searches were 14,937% higher than their daily average before the new season arrived. In just over a week, 1 million people have searched for “big mouth” on Pornhub. On it’s peak day, searches for “big mouth cartoon” nearly equaled those of “cartoon”, one of Pornhub’s usual top 20 searches.

The most common searches containing “big mouth” have been:

  • big mouth cartoon
  • big mouth
  • big mouth show
  • big mouth lips
  • big mouth cartoon sex
  • big mouth blowjob
  • big mouth hentai
  • big mouth cartoon porn

To see how other recent events have affected Pornhub searches, check out our Bowser & Bowsette, and Fortnite Season 6 Insights.

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Source: PornHub Insigits

YouTube Down, Pornhub Up

YouTube experienced a rare global service outage on October 16th, between 9:30 pm and 10:45 pm Eastern time. Mashable checked with us to see if YouTube’s disruption an effect on Pornhub traffic, and it certainly did. When you can’t tube, you fap instead!

Traffic to Pornhub surged during the outage, reaching 21% above daily averages at 10 pm. That’s a significant increase by millions of additional viewers during Pornhub’s peak evening hours.

During the outage, our statisticians also found some search terms had increased in popularity well above their average levels on October 16th. Searches for “asmr” increased by 201%, as people looking for an Autonomous Sensory Meridian Response were just as likely to find that on Pornhub as YouTube. Searches containing “YouTube” increased by 183%, along with other terms likely to appear on both streaming sites including “wwe”, “bowsette“, “fortnite“, “minecraft“, “game”, “pokemon“, “celebrity”, “twitch”, “overwatch” and “halloween“.

To see how other events cause Pornhub’s traffic to fluctuate, check out our Apple Special Event, 2018 World Cup, Fortnite Server Outage, and Hawaii Missile Alert insights.

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Source: PornHub Insigits