XXX Marks the Spot – Pirate Day Insights

Since being popularized by columnist Dave Barry in 2002, September 19th has been celebrated by land-lubbers and sea-goers alike as International “Talk Like a Pirate” Day. It joins the ranks of hundreds of “fake” holidays, which become further popularized each year due to the rise of social media.

This year, “Talk Like a Pirate Day” set sail with more observers than ever, and when our friends at Mashable checked in to see what bounty of Pornhub searches we could find, we soon discovered a 367% increase in pirate related searches on September 19th!

What treasures are pirate porn searchers seeking? Numerous parodies of course, often inspired by well-known Hollywood blockbusters. The most popular parody is Digital Playground’s Pirates series, with pornstars Jesse Jane and Evan Stone.

Our statisticians found that men are 41% more likely to search for pirate related porn compared to women. Popularity of pirate porn is much higher with Millennials between the ages of 18 to 35. The popularity of pirates decreases by age, with visitors over 45 years old being 30-40% less likely to search when compared to all other age groups.

To see how other “fake” holidays have caused increased Pornhub searches, check out our search results from May the 4th (aka Star Wars Day).

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Source: PornHub Insigits

Apple’s iPhone X(xx) Live Event

What’s gets Apple fans harder than Pornhub? New hardware from Apple of course! Apple’s annual fall iPhone Event took place on Tuesday, September 13th and millions tuned in live to watch the unveiling of new phones and other tech. Just as we found during last year’s event, traffic to Pornhub dropped significantly during the live show.

Across the United States, traffic dropped by -7% at 1pm Eastern Time when the live show began, and worldwide was down -4% compared to average time of day traffic levels. Traditionally, Apple restricts the show’s live feed to users of Apple based devices including those on iOS, MacOS and Safari browser. This year however, Windows users of Microsoft’s Edge browser were also invited to tune in.

Among users of Apple’s iOS based mobile devices, traffic dropped by -12% at 1pm, while desktop users of MacOS saw traffic drop by -8%. After the show ended, traffic from iOS users increased +4% above normal time of day levels. Perhaps all those Apple fans were turned on by the new devices and headed to Pornhub for some relief.

Our statisticians next turned their attention to web browsers, to see how interest from Microsoft Windows users compared to those using the Apple based Safari browser. As one might expect, Safari traffic was down -8% at 1pm while Edge saw a drop of -4%. After the show ended, we again saw a slight increase from Safari users of +3% above normal time of day traffic levels.

To see what else gets Apple users excited, we took a look at the most popular search terms on Apple iOS and MacOS. Users of iPhones and iPads are most likely to search for “lesbian”, followed by “milf”, “ebony” and “step mom”. Desktop users of MacOS are most likely to search for “Asian”, followed by “milf”, “massage” and “college”. Ebony is the category of videos most often viewed on iOS mobile devices, followed by Lesbian and MILF. The same categories are the top 3 on MacOS as well, but in the order of Lesbian, MILF and Ebony.

To see how Apple users differ from users of Android devices, our statisticians looked at the relative differences in popularity. When compared to Android, Apple users are 76% more likely to view the Female Friendly category. That fits with a recent Insights study on Women and Technology, which found that women were far more likely to be using Apple devices than Android. Apple users are also 45% more likely to view the Babe category, and 32% more for College videos.

When compared to Apple, Android users are 71% more interested in Virtual Reality content, as well as 51% more into Cosplay and 45% more into Hentai.

We hope you enjoyed this edition of Pornhub Insights. As always, let us know your thoughts in the comments below!

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When Ted Tweets

Senator Ted Cruz was in hot water after a “staffing issue” resulted in a September 12th tweet liking a video featured on Pornhub. The Reality Kings video (nsfw) remained at the top of Ted’s Twitter for a few hours until someone hit the panic button and deleted it. Of course that was plenty of time for the press to take notice, and Ted’s Tweet was soon the talk of the town.

By the end of the day, the Reality Kings video featuring pornstar Cory Chase (nsfw) became the fastest video to hit a million views on Pornhub, and currently stands at 1.6 million views. Searches for Cory Chase also shot up +659% above her normal daily search level. Ted Cruz searches also reached an all-time high of more than 50,000 in just 24 hours — far above his normal daily search average of 6.

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Transgender Porn Searches

Over the last few years, our statisticians have noticed a significant increase in searches for videos featuring transgender performers. So when the folks at Glamour reached out for more information, we figured it was a great time to take a closer look at what type of transgender porn is being searched for on Pornhub, and where it is most popular.

The following chart illustrates the popularity of transgender related searches from April 2010 to August of 2017 (based on the proportion of all searches). Searches dipped below average from 2012 to 2014, but have increased steadily since then.

The following word-cloud illustrates the top 25 terms most often combined with ‘trans’ or ‘transgender’ searches. The number one related search is “ftm” (female to male), followed by “girl” and “beautiful”. A few nationalities are commonly searched with transgender including “italian”, “french” and “brazil”. Searches for “mtf” (male to female) are about half as popular as “ftm”.

Our statistics are derived from Google Analytics, so for demographics data were are limited to two genders – male and female. So we are unable to see what type of porn transgender identifying people prefer to view. We can however see the popularity of transgender porn by those people identified as male or female, and various age groups.

Men are proportionately 63% more likely to search for transgender related porn when compared to those visitors Google has identified as women. Interest in trans porn increases by age group, with visitors in the 18 to 24 age group being 31% less likely to search, whereas visitors over the age of 55 are 20% more likely to search when compared to all other age groups.

Across the United States, visitors from Florida and Nevada are the most likely to search for transgender porn, followed closely by visitors from New Hampshire, Alaska and Maine. The states least likely to search for transgender porn are South Dakota, Minnesota, Mississippi, Wisconsin and Alabama. On average, transgender searches represent around 2% of all searches in the United States, ranging from a high of 2.2% in Florida to a low of 1.8% in South Dakota.

Worldwide, transgender related terms currently represent 1.97% of all searches on Pornhub, so that’s well over a million searches each day. Argentina proportionately searches for more transgender porn than any other country in the world, making up 4.1% of all their searches. In Brazil transgender makes up 3.42% of all searches, and 3.11% in Colombia. The United States ranks 25th worldwide for transgender search popularity.

We hope you enjoyed this edition of Pornhub Insights. As always, let us know your thoughts in the comments below!

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The Golden Age of Porn Searches

In this edition of Pornhub Insights, we’re going back in time to the seventies and eighties with Men’s Health to see what type of vintage porn is most popular with Pornhub’s visitors. Today you can enjoy thousands of classic porn scenes on Pornhub without wearing out your VHS tapes from excessive pausing and rewinding.

Men are proportionately 36% more likely to view vintage porn when compared to women. We also found that the popularity of vintage porn increases by age group, with millennials under the age of 35 being 50% less likely to watch classic videos. On the flip side, Pornhub’s visitors over the age of 55 are over 50% more likely to view vintage videos, perhaps looking to revisit their erections of the past.

On average, the vintage category is viewed 139 seconds longer than the average time spent viewing other categories. This difference in viewing time may be due in part to the age of viewers, as we’ve previously found that older visitors tend to spend more time when they visit Pornhub.

Our statisticians found that the 1980s are the most searched for decade. The 1990s are the second most popular, but with only half the volume of the preceding decade. In third place, 1970s related searches are similar in volume to the 90s.

The most popular related search term is “vintage” followed by “vintage taboo” and “retro”. Many vintage searches contain countries like German, Italian, French and Swedish.

The most searched for pornstar from the 70s and 80s is Nina Hartley, who recently partnered with Pornhub Cares to help educate seniors about the risk of STIs. She’s followed in popularity by Kay Parker, Peter North and Blake Mitchell.

Maine, Vermont and New Hampshire are the states where vintage porn is proportionately the most popular. Vintage porn is least popular in the District of Columbia, along with Georgia, Nevada and Texas.

The countries most often searching for vintage porn are primarily in Europe. Belarus tops the list of vintage enthusiasts, followed by Moldova and Germany.

We hope you enjoyed this edition of Insights. To learn more about porn’s past, take a look at our Infographic on the History of Porn.

 

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Source: PornHub Insigits

Burning Man Festival Insights

The 31st annual Burning Man festival took place in the Black Rock desert of Nevada from August 27th to September 4th. It is estimated that 70,000 people attended this year’s festival, and while there they become part of the temporary metropolis of Black Rock City. At the conclusion of the festival, Inverse asked Pornhub’s statisticians to take took a closer look at how traffic to the site was affected, and if any interesting search trends appeared.

Because Black Rock City pops up only once a year, our statisticians gathered and compared data from the nearby counties of Humboldt, Pershing and Washoe which includes the city of Reno. Most visitors to Burning Man would be sharing their cellular signals with these areas, so we can better see how the influx of visitors affects the usual daily traffic in the area.

On day one, traffic in the region increased by +6.2%, reaching a high of +9% on August 30th. Traffic dropped -3% below average on September 2nd to 3rd, but then increased +5.5% above average on the final day. With the festival’s distractions (and sixties style free-love) coming to an end, perhaps the need for Pornhub had returned.

According to Burning Man’s own annual census data, about 35% of visitors qualify as millennials under the age of 35. Our statisticians found that millennial traffic from visitors under the age of 35 was consistently higher during the whole festival, but the more drastic day-to-day fluctuations came from visitors over 35 years old. While millennial traffic changes peaked at +6.5% on day 1 and day 4, traffic from those over 35 increased by +10% on day 4. The over 35 age group also accounted for the overall traffic drop we saw on September 2 and 3.

Burning Man’s annual census shows that around 57% of visitors are male, 41% female (and 2% other or neither). Pornhub’s traffic from the region is around 23% female (just slightly less than the U.S. average of 25%). During Burning Man, we did see larger traffic fluctuations for women, with a +7.2% increase on Day 3 when traffic from men was relatively flat. A -3.7% decrease in female traffic on August 31st was followed by a huge +10.3% increase on September 2nd and +7.8% September 3rd. During the same time period, traffic from men was more than -5% below average. On the last day of the festival, it seems that women were responsive for the big increase in traffic we recorded, with their visits being up nearly +15% while men were only 1% above average for the area on that day.

Finally, our statisticians looked at what type of searches were more popular during the festival. We focused our analysis on the same area surrounding Black Rock City, so we could see what festival goers were really interested in (when compared to searches by the area’s normal residents before the festival). Many of the results were similar to those we found in our Coachella Festival Insights such as a +833% increase in searches for “festival public sex” and 675% for “sex festival”.

Searches related to Burning Man were naturally up, including a +389% increase for “burning man orgy”, and 248% for “burning man nude”. Scanning through the lengthy list, we also picked up increased searches for terms like “sex in tent”, “hippie”, “hitchhiker” and “camping orgy”.

We hope you enjoyed this edition of Pornhub Insights. Please check out our other festival Insights including Coachella, Italy’s San Remo, Mardi Gras vs Carnivale and Octoberfest.

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Some graphical resources courtesy of freepik.com

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Portugal Insights

Today Pornhub Insights will be taking a look at the porn viewing habits of Portugal, in collaboration with our friends at Correio da Manhã. This Southern European country ranks 41st for worldwide traffic coming to Pornhub, while it’s population ranks only 88th. More than half of Pornhub’s visitors from Portugal are using mobile devices such as smartphones (47%) and tablets (10%), which is far less than the world average of 72%.

Monday is the highest traffic day for visitors from Portugal, while most countries see higher traffic levels on Sundays. Portugal’s lowest traffic day is Saturday. The highest daily traffic comes between 11pm and 1am, which is slightly later than most countries which peak from 10pm to midnight.

Like most other countries, visitors from Portugal like to search for porn featuring their fellow citizens. The most popular search term is “Portugal”, followed by “tuga” and “Portuguese”.

Portugal’s most viewed category is Anal, followed by MILF, Lesbian and Mature. These are also some of the most viewed porn categories worldwide.

Compared to the rest of the world, visitors from Portugal are proportionately 238% more likely to view the Brazilian category, 59% more for Anal and 58% more into Outdoor.

By far the most searched for pornstar is Portugal’s own Diana Cu De Melancia. She is followed in popularity by other favorites like Mia Khalifa, Lisa Ann and Nicole Aniston.

On average, visitors from Portugal spend around 9 and a half minutes on Pornhub each time they visit. That’s about 10 seconds less than the worldwide average, but some regions of Portugal differ greatly from the country’s average. Visitors from the Porto District, come and go 25 seconds faster, while people from Santarem hold out for 33 seconds longer.

Women represent 22% of visitors from Portugal, which is 4% less than the world average of 26%. Millennials between the ages of 18 and 34 make up 58% of Portuguese visitors. The 18 to 24 age group is by far the largest at 35%, and slightly larger than most other countries we have reviewed.

We hope you enjoyed this edition of Pornhub Insights. As always, let us know your thoughts in the comments below!

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Mayweather vs. McGregor Fight Night Insights

It was one of the most highly anticipated sporting events of the year, which, as we have come to see with the likes of the NBA Finals, World Series and Super Bowl, means that traffic on Pornhub was sure to be affected. We teamed up with our friends over at Men’s Health to see exactly how much typical traffic levels fluctuated while Mayweather and McGregor traded blows.

What has come to be called the “Money Fight” began just after midnight Eastern Time, which is right around when we see traffic dipping the most. World traffic was down 12% overall, with staggering 21% and 11% dips in the US and Ireland, Mayweather and McGregor’s respective homelands.

Though the traffic levels in Ireland may seem a little erratic, they can be explained by the likeliness of folks overseas trying to get some extra sleep hours in, in anticipation of waking earlier than usual to tune in to the big fight. We then see traffic there rising to slightly higher than average rates at 4%, since people are up earlier than usual but still waiting for the fight to start, opt to spend some time on their favorite porn site. Following McGregor’s loss however, traffic in Ireland soars to 174% above average levels.

The gender demographics data leading up to, during and following the fight is also rather interesting. Overall, it appears that traffic originating from Pornhub’s male viewers was more affected, with a 23% dip observed at the midnight mark. Female viewership was slightly less affected, with a 14% dip at the same time, comparatively. On the other hand, traffic numbers after the fight rose more significantly among male viewers, peaking at 16% above average levels at 2am.

Our millennial aged viewers were by far the most interested in following the fight, compared to our site users aged 35 and up. Among viewers in the 18-24 and 25-34  age groups, traffic was down by around 26% across the board when the match began around midnight. Overall it seems that interest in the fight demonstrated by traffic dips decreases the higher the age of the viewer. Interestingly though, traffic after the fight increased more drastically among older viewers, with notable 18% and 14% spikes in the 35-44 and 45-54 groups.

 

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2017 Solar Eclipse Traffic

Two amazing things happened on August 21st, 2017. First, the moon passed between the Earth and the Sun, blocking day light to much of the continental U.S. for the first time in nearly 100 years. And second, U.S. traffic to Pornhub plummeted to some of the lowest levels we’ve seen in years, as people’s eyes diverted from pornstars to the real star overhead.

The following map illustrates the traffic changes by state. Many of the states where the eclipse’s “path of totality” passed through had the biggest traffic drops, including a -54% change in Wyoming, -42% in Nebraska, -40% in Idaho and -39% in Oregon.

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Boobs: Sizing Up the Searches

In this edition of Pornhub Insights, we’ll be getting abreast of a topic that’s near and dear to the heart of many Pornhub fans — Boobs! We paired up with our friends at Mashable to find out what the most popular breast related searches are, as well as what demographics, countries and states are most interested in searching for them. To shake things up, we’ll be breaking our stats into searches for big breasts versus small breasts, and also fake breasts versus the real thing.

The number one breast related search on Pornhub is “big tits”, followed by “big boobs” and “huge tits”. It seems that authenticity is important to Pornhub’s visitors, as “big natural boobs” rank fourth overall — in fact any searches related to fake boobs don’t make the top 25 of breast related terms.

Overall, daily breast related searches number in the millions, making up around 1.5% of all searches entered on Pornhub each day. The following chart shows how the popularity of the four major breast types stack up next to each other. Large breast searches are ten times the size of small, and natural is around five times more popular than fake.

The following word-clouds illustrate proportionately how popular various search terms are within either the large or the small breast genres. Some terms combined with large breast searches include “massive”, “redhead“, “asian”, “teacher” and “pov” (point of view). Small breast related searches are often combined with terms like “puffy nipples”, “mature”, “saggy”, and “tiny”.

The following word-clouds illustrate proportionately how popular various search terms are within either the fake or natural breast genres. Some terms combined with fake breast searches include “perfect”, “impossible”, “monster”, “massive” and “giant”. Natural breast related searches are often combined with terms like “bouncing”, “perfect”, “saggy”, “amateur” and “skinny”.

Over time, we’ve seen the popularity of both large and small breast searches fluctuate. The following chart illustrates the growth of each type of search on their own scales (not in comparison to each other) from January 2013 to July of 2017.

Both breast types saw a surge in popularity in the spring of 2014, but small breasts have shown significant growth over the past 12 months, while during the same period large breasts lost some of their support.

The following chart illustrates the changes in search popularity of both fake and natural breasts on their own scales (not in comparison to each other) from January 2013 to July of 2017.

Fake breast searches were quite popular in early 2013, but began to sag near the beginning of 2014 before inflating back up to an above average level between April 2014 to April 2015. Since then, fake breasts seem to have lost some of their support. Natural breasts experienced their biggest growth period from January 2015 to April of 2016, but have decreased in popularity again over the last year.

When it comes to who likes boobs the breast, it’s men who are 32% more likely to search for breast related terms when compared to women. Pornhub visitors between the ages of 18 to 24 are 19% less likely to search for breasts when compared to all other age groups, but visitors aged 55 to 64 are 17% more likely to search.

Men are once again 64% more likely to search for large breasts compared to women, and 183% more likely to search for small breast related terms. Millennials between the ages of 18 to 34 are far less likely to search for both big or small breasts compared to most age groups over the age of 35.

Proportionately, men are 130% more likely to search for fake breasts compared to women, and 78% more likely to search for natural breasts. Fake breasts are most popular with Pornhub visitors between the ages of 25 to 44, but the popularity of those “newfangled boob-balloons” is significantly lower with visitors over the age of 55. Conversely, natural breasts are far less popular with millennials between the ages of 18 and 34, while the real thing is most appreciated by visitors between the ages of 45 to 64.

Now let’s take a look at how breasts stack up across the United States of America. Proportionately, the states most interested in search for breasts are Wisconsin, Minnesota, Oregon, Utah and Washington. Visitors from Mississippi, Hawaii, Delaware, Louisiana and the District of Colombia have the lowest proportion of searches.

Searches for large breasts are most popular in California, Wisconsin, Minnesota and (everything is bigger in) Texas. The states least interested in searching for large breasts are Mississippi, Hawaii, Delaware and Louisiana. Interest in small breasts is not necessarily an indication that the same people like large breasts. In fact, we see many of the same states likely to search for both types. Wisconsin and Minnesota are again quite interested in seeking small breasts, while Pornhub’s visitors from Mississippi, Hawaii and Delaware are equally less interested in small as large.

The states that are proportionately the most likely to search for fake breasts are Utah, Idaho, Oregon, Arizona and California. They are least popular in Delaware, Mississippi and Alaska. Natural breasts are more popular in Wisconsin, Oregon, Minnesota and Washington, but less popular in Hawaii, Mississippi and Delaware.

Finally, let’s take a look at the countries which are more or less interested in breasts, and what types they prefer. The country that proportionately searches the most often for breasts is Nigeria, followed by Finland, Canada, United Kingdom and the United States. Breast related searches are least common in Peru, Brazil, Argentina, Chile, Mexico, Algeria and Russia.

Large breasts are again biggest in Nigeria, along with Finland, Indonesia and Canada. The countries least interested in big breasts are Egypt, Colombia and Argentina. Small breasts are also quite popular with visitors from Finland and Canada, but Columbia is the country least interested in searching for them.

With the exception of Canada and Australia, the top ten countries searching for fake breasts are all located in Europe including Denmark, Sweden, Finland, Norway and Austria. Many of these countries also have a significant number of visitors searching for natural breasts.

We hope you enjoyed this edition of Pornhub Insights. Stay tuned for more great Insights to come, and as always let us know your thoughts in the comments below!

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Source: PornHub Insigits