In celebration of Gay Pride Month, Pornhub Insights and VICE are taking a look at what type of gay porn is popular across the United States, and how preferences differ by age group and in comparison to non-gay viewers.

In this post, we’ve focused on the proportion of pageviews for content featuring gay men, as we can’t determine the sexual orientation of Pornhub’s visitors based on the type of content they watch. For example, videos featuring lesbians remains one of the most popular categories viewed by both men and women, so it is not considered to be a gay category.

In our recent Women Searching for Women post, we found that female visitors are proportionately 186% more likely to search for lesbian porn compared to their male counterparts. In another post, we also revealed that women account for a massive 37% of all Pornhub visitors viewing gay male porn. Visitors viewing gay content spend about 2 minutes longer on Pornhub than the average non-gay visit time, an increase of nearly 20% over average visit durations.

Gay male content represents 6.3% of all pageviews in the United States, but as the following chart illustrates, some states are proportionately far more likely to be viewing gay content than others. Topping the list of gay viewing states is Mississippi, were 7.9% of all pageviews are for gay content. It’s followed by the District of Columbia (7.8%), Louisiana (7.4%), Georgia (7.3%) and New York (7.2%). The state with the least number of gay pageviews is North Dakota at 4.2%, followed by Montana, Idaho and South Dakota all with less than 4.5%.

Pornhub features nearly 40 categories of gay male porn, but several categories are consistently more popular across the United States. Black and Straight Guys have the most views overall. The Straight Guys category tends to be viewed more in the Midwest, while Black is viewed more in the Southeast. Bareback is more often popular in the Western States and Florida, while Latino is popular in Southwest, along with California and Nevada.

Some standout states include Connecticut, Massachusetts and Delaware where the Daddy is more likely to be viewed. The Twink category is viewed in Northern States like Minnesota, Wisconsin and Alaska, while Hawaii stands out as the only state that views the Japanese category more often than others.

While categories can illustrate how broader tastes differ, search terms can really differentiate preferences on a state by state level. The follow chart details the most popular relative searches by state — the terms which are not necessarily the most popular search, but rather the terms that are more often searched there when compared to all other states.

Some interesting relative searches include ‘cowboy’ which is 70% more popular in Montana, and ‘furry’ which is 569% more popular in South Dakota. Folks in Wisconsin are 762% more likely to search for ‘circle jerk’ gay porn, and West Virginians are 152% more into ‘redneck’ porn. Iowa is 241% more into ‘tickle’ searches, and Utah is 845% more likely to search for ‘Mormon’. New Hampshire keeps things simple by simply searching ‘gay’ 418% more than elsewhere in the Unites States.

The demographic make-up of gay porn viewers tends to differ from their non-gay counterparts. The proportion of gay pageviews increases by age, with only 6.2% of pages in the 18 to 24 age group, but closer to 10% among visitors aged 55 and above. Among all gay viewers, around 28% are 18-24, while this group represents 31% of those viewing non-gay content. Viewers over the age of 45 represent more than 30% of all gay viewers, while that group is only 21% of non-gay viewers.

The type of gay male porn being viewed also differs by age group. The most popular categories remain Black, Straight Guys and Bareback among all age groups, but when compared to other age groups, some categories are proportionately more popular. For example, the Japanese category is 27% more popular with 18 to 24 year olds and Black is 21% more popular among 25 to 34 year olds. The Group category is viewed 12% more by 35 to 44 year olds, and Bareback is 30% more popular for those 45 to 54. Blowjob increases 84% in popularity in those aged 55 to 64, but visitors over the age of 65 are 152% more likely to view the gay Massage category.

We hope you enjoyed this edition of Pornhub Insights, and happy Pride month to all of our LGBT visitors to Pornhub!

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In the ongoing affairs of a new administration, few evidentiary events have been as anticipated as the testimonies of James Comey and Jeff Sessions before the Senate. Both were aired live in open sessions, and it seems that especially in Washington, D.C., people were putting even Pornhub on hold to tune in.

James Comey’s testimony began at 10am ET on June 8th, and compared to an average Thursday, traffic in the Washington D.C. region was down 10.1%. Traffic to Pornhub remained well below average until Noon hour, when it had a quick recovery and remained near normal levels for the rest of the day.

Jeff Session’s testimony began at 2:30pm ET on June 13, and caused a 12.2% drop in Washington, D.C. traffic compared to an average Tuesday. Traffic remained well below after until 7pm.

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Live sports events like the Super Bowl, World Series and Euro Cup often cause major changes in Pornhub traffic, especially in the cities that are playing. Last year we found that during the 2016 NBA Finals, fans of the Cleveland Cavaliers and Golden State Warriors dropped everything, including Pornhub, to cheer for their favorite teams. So our friends at Men’s Health asked how the same cities shaped up for this year’s finals.

On June 12, 2017 the Golden State Warriors beat the Cleveland Cavaliers with a final score of 129 to 120. When the game began at 9pm Eastern Time, traffic to Pornhub was down -15% in the San Francisco Bay Area, and -17% in the Cleveland area, when compared to an average Monday. Across the United States, traffic was down -8%.

Towards the end of the game, it seems that Cleveland residents had given up, with traffic down only -6%, while San Francisco stayed -21% below average as they waited to see their team win. After the game, traffic in San Francisco returned to normal, but folks in Cleveland looking to cheer themselves up after their team’s loss caused a +28% surge in Pornhub traffic between Midnight and 1am.

During the entire 5 game series, traffic was consistently down in both cities, with the exception being a +4% traffic increase in Cleveland during Game 2. Cleveland’s largest game-time traffic drop was during Game 3 at -15% while San Francisco watched Game 5 most closely with an average drop of -16%.

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The U.K. General Election took place on June 8, 2017. Just as we found during the U.S. Presidential Election, anticipation of a government change can have an effect on daily traffic to Pornhub. When our friends at Metro UK inquired, our statisticians soon found that across the United Kingdom, traffic was down as much as -14% compared to an average Thursday. In the afternoon and early evening, traffic was up 10% above daily averages, but then fell by -8% at midnight as people awaited results from a hung parliament. After 2am, traffic shot up well above average levels in the wee hours.

Scotland’s traffic fell drastically between 9pm and 3am with a low of -20% at 1am compared to an average day.

Northern Ireland also followed the election results closely, with a -11% drop compared to 1am on an average day.

England’s traffic was down from 10pm to 1am but only by -7% compared to an average day.

The election clearly had an effect on when people were watching Pornhub that day, but how about what they were searching for? Just as we found with Trump Related Searches during the U.S. Election, people were indeed searching Pornhub for their leading lady. Or were they? Turns out there is a pornstar named “Teresa” May, so it’s hard to say if people were seeking her or the “Theresa” P.M. Either way, searches containing either Theresa May or Teresa May were up 128% on June 8, and 235% on June 9.

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Source: PornHub Insigits