Total Eclipse of the Hub

On April 8, 2024, a rare total solar eclipse passed through the United States. Naturally, a celestial occurrence of this magnitude impacts traffic to Pornhub. When our friends at TMZ reached out for some data, our statisticians were happy to oblige. The eclipse started in the south and travelled northeast, giving states on the eastern side … Continue reading “Total Eclipse of the Hub”

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Trans Day of Visibility Insights  

March 31 is Transgender Day of Visibility. It is a day to celebrate the Transgender community and raise awareness of the discrimination Trans people face worldwide. To highlight the many achievements of the Trans community, Pride.com asked our statisticians to pull some data and showcase Trans Models and Trans interest!  To begin, we looked at … Continue reading “Trans Day of Visibility Insights  “

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Final Fantasy 7 Rebirth Insights

In 1997, Final Fantasy 7 was released into the world for Playstation. Since then, the game has remained in the collective consciousness of gamers around the globe. It was received with widespread critical success and remains one of the most influential video games ever created. Over 25 years later, the beloved game is being remade … Continue reading “Final Fantasy 7 Rebirth Insights”

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Super Bowl Sunday 2024

The 58th Superbowl Sunday was this past weekend, Feb 11, 2024. The Kansas City Chiefs faced off against the San Francisco 49ers. In the end, the Chiefs won 25 to 22. Congratulations to the Kansas City Chiefs!  For 10 years now, we have been tracking Superbowl traffic changes and writing an Insights post about the … Continue reading “Super Bowl Sunday 2024”

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Sanremo Festival 2024 Insights

From February 6 to 10, 2024, the 74th edition of the music festival Sanremo took place in Italy. Since 2017, our statisticians have been analyzing traffic fluctuations during the festival. And when Fanpange.it asked us about this edition, our statisticians were happy to oblige. This year, we looked at the changes in traffic on the … Continue reading “Sanremo Festival 2024 Insights”

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2024 Australian Open Tennis Insights

The 2024 Australian Open – a Grand Slam level tennis tournament held at Melbourne Park, took place from the 14th to 28th of January. For the first time in history, the winner was an Italian player, Jannik Sinner, who defeated Daniil Medvedev in the final match.  The Italians were so excited about these results that the country … Continue reading “2024 Australian Open Tennis Insights”

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Ireland Insights Favorite Searches 2024

When The Irish Mirror asked us to dig into Ireland’s favorite searches, our statisticians happily fulfilled their request!  Ireland ranks 42nd for traffic to Pornhub, compared to 125th worldwide for population. On average, Irish visitors spend 9 minutes and 38 seconds on Pornhub, which is 31 seconds less than the worldwide average.  The most popular … Continue reading “Ireland Insights Favorite Searches 2024”

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2023 Year in Review

2023 is the 10th anniversary of Pornhub’s Year in Review Insights! Over the last decade we have brought you trends, terms, searches, and a recap of all the key events of those years that helped to shape the world’s porn viewing habits. And this year, our statisticians are back with more data and commentary to … Continue reading “2023 Year in Review”

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Apple September 12th 2023 Event Insights

Every year Apple’s big event is streamed online, grabbing the attention of millions of people across the world. They tune in to see the latest iPhone models, Apple Watch models, and other developments in technology and gadgets. Naturally, an event of this much interest influences Pornhub traffic, so our friends at Mashable asked Pornhub statisticians … Continue reading “Apple September 12th 2023 Event Insights”

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2023 Father’s Day Insights

Happy Father’s Day to all the dads out there! We know you love a little private time at the end of a long day on your favorite black and orange website, Pornhub. Of course, we wanted to see what’s going on behind the scenes on this special day!

Whether or not you are searching for it, “Daddy” is a search term that comes up often. Daddy refers to men who are muscular, in charge, and doing a good job of satisfying their partner. Similar in ways to MILF, people appear to have an interest in the authoritative figure.

So how did the term “Daddy” perform on Father’s Day? In 2022, searches for “Daddy” went up +22.3% compared to an average day. Not only that, but the figure remained at a higher percentage for a few days following Father’s Day as well.

Top Searches Containing Daddy

So “Daddy” saw some popularity on Father’s Day. No surprise here! But our data team didn’t stop there. They wanted to find out what the most popular search terms containing “Daddy” were. The top 5 search terms were, up first, “f**k me daddy” followed by “sugar daddy” in second. The third most popular term was “daddy dirty talk” followed by “daddy dom” and finally, “black daddy” in 5th.

We also found many terms involving vocal search terms, seemingly indicating a popularity among viewers who want to hear a verbal male authority figure.

Some of these verbal terms included, “call me daddy” as well as “verbal daddy” and finally, “dirty talk daddy.”

Terms That Grew On Father’s Day

Next, our data team examined daddy related terms, expanding on Father’s Day to include adjacent terms such as wives.

Unsurprisingly, the term, “happy fathers day” was at the top, with a +4,837% increase compared to average. Following that was another related term, “fathers day” with a +3,498% increase.

The next three top terms were “touch my wife” at a +595% increase, “f**ks married man” at a +509% increase, and finally, “mothers day” at a +292% increase.

There were also cuckold and related terms, including “husband shares wife” at +37%, “f**k my wife” at +33%, and “wife caught cheating” at +24%.

Traffic Changes on Father’s Day

The majority of visitors to Pornhub are male. So we knew before the data was pulled the traffic was going to be lower than normal.

Overall, traffic to Pornhub was down for the entire day. The dads of the world were evidently too busy to slip a little private time in!

A steady drop began around 5am. The biggest decrease we saw in traffic occurred at 2pm, with a drop of –11.7%. From 2pm onwards, that number started improving until about 8pm. However, the full 24 hours stayed in the negative.

Curious about that 2pm drop, our data team broke traffic down by male and female visitors to see how that number influenced the different genders. Turns out the female traffic was much lower at that time of day than the male traffic. A drop of –12.8% occurred in female traffic, while male traffic saw a decrease in about –9%. Around 4pm, we saw an equal number of –8.4%.

Around 11pm, female traffic started rising again, while male traffic remained below the –4% mark.

Demographics of Daddy Viewers

Who is most likely to search daddy terms? Our data team discovered women are +39% more likely to view it than men.

How did age influence these numbers? Much like the Mother’s Day Insights data, we found older age groups are more likely to view daddy porn, just like older age groups are more likely to view MILF porn.

People aged 45 to 54 are +11% more likely to view daddy porn than people aged 44 and under. There is an interesting jump in the age group 55-64, who are +38% more likely to view it. That number drops down again in the 65+ age group, at +11%.

Viewers between the age of 25 and 44 are –6% less likely to view daddy porn. And at its lowest, viewers aged 18-24 are –15% less likely to watch it.

When it came to the gay side of Pornhub, visitors were proportionately 12 times (+1185%) more likely to search for “daddy” porn than non-gay visitors. And on Father’s Day, “daddy” searches went up +28.4% on Pornhub Gay (compared to +22.3% on Pornhub).

We hope you enjoyed this special Father’s Day edition of Insights. Happy Father’s Day to all the dads, stepdads, chosen dads and authoritative, verbal daddies of the world!

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