2019 Greek Election

The 2019 Greek legislative election was held on July 7th, 2019. Voting is compulsory in Greece, so Vice Greece asked the Pornhub Insights team to see if there was any effect on traffic and searches on the 7th and 8th.

Traffic on July 7th was down -8% in Greece at 12h (GMT+3), then rose steadily after 17h to a peak of +7 above average at 21h.

Oh July 8th, Pornhub’s traffic from Greece was up through most of day. From 8h to 9h in the morning traffic was +5% above average. The peak increase happened at 21h when traffic was +9% above average for that time of day and day of the week.

Greece’s most popular searches on July 7th and 8th were pretty similar to the daily averages through 2019, although we did notice that searches for the “ευοσμος” (Evosmos) region of Greece were trending since July 2nd so they had moved into second place.

The most popular categories didn’t differ on the 7th and 8th of July, with “Lesbian” and “Anal” still occupying the top two positions.

Out statisticians did however find that some categories had increased in popularity during the election. Perhaps the 62% increase in views of the “smoking” category was due to election stress.

We hope you enjoyed this edition of Pornhub Insights. Stay tuned for more coverage coming soon!

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Source: PornHub Insigits

Temptation Island Italy

After the last episode of Temptation Island’s 2019 series we decided to look at Pornhub’s visitor traffic from Italy along with Rolling Stone Italia, to see if this summer’s record tv program was enough to take people’s attention away from Pornhub.

Read in Italian

The show, which is very popular in Italy, now in its seventh season, recorded record-breaking numbers, with millions of Italian viewers  glued to their screens every Monday night. As usual 6 couples put to the test their relationships trying to resist the sexy tempters on a beautiful holiday village in Sardinia, and our visitors put aside Pornhub for a few hours to follow the events.

As you can see in the chart above, for each episode of Temptation Island the traffic started to drop shortly before the start, suddenly dropped down during the show, and then recovered to Italy’s normal level after the end. Let’s now take a closer look at every single episode.

The green line shows the traffic fluctuation during the first episode of this season, broadcasted on Monday 6/22, which recorded an audience of more than 3.5 million. The drop during this show was -6%, while the couples and the tempters were being presented.

The red line tells us what happened the following Monday, when the show had over 3 million viewers and 700,000 Italians watching it. Visits on Pornhub had an incredible drop of 8%.

The yellow line follows the traffic fluctuation during the third episode, broadcasted on the 8th of July with over 23% of Italy’s television share. Here too the traffic decreased until it reached -8%.

In light blue we can see the trend of the visits to the site during the forth episode, which had a record of audience of almost 4 million viewers. During this episode the traffic drop was “only” 4%, we can assume that during that night Italian people were focused enough to follow confrontations videos on Temptation Island, and simultaneously view video on Pornhub.

The episode broadcasted last Monday had a record share of 23.65%, and also experienced the biggest traffic drop on Pornhub by -9% compared to normal Monday traffic at that time.

Our statisticians also found that this TV show influenced searches on Pornhub. In fact, as you can see in the chart, starting from the first episode, every Monday we recorded an increase in searches for “Temptation Island”.

On the Y-Axis, the average level of searches is equal to 1. Starting from that point, we can see that on monday 6/22 and 7/2, the keyword “Temptation Island” increased more than 150%.

Waiting to find out which couples will resist the last episode of the show, we hope you enjoyed this edition of Pornhub Insights.

Italian Version

In occasione dell’ultima puntata di Temptation Island abbiamo deciso di analizzare insieme a Rolling Stone Italia i dati legati al programma estivo di punta delle reti Mediaset.

La trasmissione – giunta alla sua 7a edizione – ha infatti registrato ascolti altissimi, tenendo incollati alla tv ogni lunedì sera milioni di telespettatori. Anche quest’anno 6 coppie hanno messo alla prova il loro amore cercando di resistere a tentatori e tentatrici, e i nostri affezionati visitatori hanno messo da parte Pornhub per qualche ora pur di seguirli.

Nel grafico qui sopra troviamo la fluttuazione di traffico avvenuta in ogni puntata di Temptation Island 2019. Come potete vedere, ogni lunedì il traffico su Pornhub ha iniziato lentamente a calare prima dell’inizio della puntata, per toccare un picco a ribasso durante la messa in onda e poi tornare lentamente al livello medio registrato solitamente il lunedì sera in Italia. Guardiamo ora più nel dettaglio ogni singola trasmissione.

La linea verde indica l’andamento durante la prima puntata della stagione, andata in onda il 23 giugno, seguita da oltre 3 milioni e mezzo di italiani. Il picco registrato durante questa puntata è un -6% intorno all’orario di inizio, durante la presentazione delle coppie e dei tentatori. 

La linea rossa ci racconta cos’è successo il lunedì seguente, quando la trasmissione ha registrato oltre 3 milioni e 700 mila spettatori e le visite su Pornhub hanno subito un incredibile calo dell’8%.

La linea gialla segue il traffico della terza puntata, andata in onda lunedì 8 luglio con uno share oltre il 23%. Anche in questo caso, il falò bis tra Nunzia e Arcangelo fa registrare un calo dell’8%.

In azzurro possiamo osservare l’andamento delle visite sul sito durante la quarta puntata, che ha registrato il record di ascolti in termini di telespettatori con 4 milioni di fan davanti alla tv. Il calo registrato in questo caso è “solamente” del 4%, segno che forse gli italiani quella sera sono riusciti con molta concentrazione a seguire contemporaneamente i video dei falò, e quelli su Pornhub.

La penultima puntata di questa stagione, trasmessa lunedì scorso, segna un record assoluto sia in termini di share che di fluttuazione di traffico su Pornhub. Infatti la puntata ha registrato uno share del 23,65%, e un calo di traffico su Pornhub pari al 9% rispetto alla media.

Abbiamo dato un’occhiata alle ricerche e ci siamo accorti che Temptation Island non ha influenzato la fruizione di Pornhub solo in termine di visite, ma anche in termini di contenuti. Infatti, gli italiani hanno cercato “Temptation Island” sul sito. A partire dalla prima puntata, ogni settimana nel giorno di messa in onda le ricerche del termine hanno registrato una grande crescita. Sull’asse delle y l’1 segna il numero medio di ricerche, in base a questo livello di base possiamo notare che lunedì 22 giugno e lunedì 2 luglio le ricerche per il termine “Temptation Island” hanno subito un aumento di oltre il 150%.

In attesa di scoprire quali coppie resisteranno all’ultima puntata di questa sera, vi ringraziamo per essere stati con noi.

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Source: PornHub Insigits

Alien Insights

Thanks to a Facebook event called “Storm Area 51”, 1.5 million people have RSVP’d their interest in breaching the top secret military base in Nevada to find out what’s really been going on there. It’s hard to say if anyone will actually show up and defy the U.S. government, but Mashable asked if this has had any effect on Pornhub’s searches. Our statisticians soon found out that thousands of (on-planet) visitors are already preparing for an extraterrestrial encounter by checking the ins and outs of alien sex on Pornhub.

Since July 12th, searches for “Area 51” have surged from zero to 160,000 in just 4 days. July 16th alone had nearly 59,000 searches.

Our statisticians then probed further into all “alien” related searches, and found that this was a surprisingly popular genre even before going viral. Over the last year, an average day sees more than 30,000 people shoot their rockets off to “alien” videos.

As the Area 51 memes made their way around the internet, the popularity of “alien” searches increased by +217% on July 2nd, and then again by +199% on July 15th.

The most popular alien related search is “alien impregnation” followed by “alien sex”. Other interesting searches include “alien belly” (a reference to the scene from the original 1979 Alien movie?), “alien eggs”, “alien abduction” and “alien probe”.

Women are proportionately +33% more likely to search for “alien” related videos when compared to men, and visitors aged 18 to 24 are +67% more likely to search when compared to all other age groups. Popularity drops off as visitor age increases, with those over the age of 45 being -25% less likely to search for “alien” porn.

Across the United States, visitors from Alaska are the most likely to search for “alien” porn by +107% more than the U.S. average. West Virginians are +82% more interested, South Dakota +73% and Wyoming +61%.

The states least likely to search for “alien” are Rhode Island at -36%, District of Colombia -31% and Massachusetts -29%.

Worldwide, visitors from Czechia are proportionately the most likely to search for “alien” by +67%. Australia is +41% more likely, Russia +38%, United States +25%, Canada +16% and the United Kingdom +10%.

We hope you enjoyed this edition of Pornhub Insights. Stay tuned for more interesting topics to come!

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New Zealand Insights

The New Zealand Herald asked the Pornhub Insights team to take a closer look at the viewing habits of their nation. While New Zealand ranks 125th worldwide for population, it pulls in an impressive 27th for traffic coming to Pornhub. New Zealand’s rank has increased over the last several years from 32 in 2017 and 34 in 2016. In our previous Year in Review we found that New Zealand ranked 13th for annual pageviews per capita.

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Women’s World Cup 2019

The 2019 FIFA Women’s World Cup was held this year in France and in the final match that took place on July 7th, the US team defeated the Netherlands 2 – 0. The US women’s team won the cup for this eighth edition of the quadrennial international football championship.

Journal du Geek asked our statisticians to take a look at how traffic across the involved countries was affected as fans dropped everything (including porn) to watch their favorite team play.

The last match played by France on June 28th, in which France was defeated by the US, recorded the biggest audience of the year on TF1 – the French channel who broadcasted it – with an audience of 12 million.

As you can see in the chart above, France had the biggest traffic drop during the game-time. Preparations started early with traffic dropping by 5% three hours before the match, and reaching an impressive 22% below average at 22h in the middle of the match. France supported their female team till the last second!

The United States wasn’t as engaged as France, but the day’s traffic level was already slightly below average before, during and after the match. With the United States being Pornhub’s highest traffic country, it takes a major dip in viewers to register a noticeable percent decrease, but we can still see a very slight change at 21h when the match began.

In the second chart we can see what happened during the final match between the US and the Netherlands.

Our French visitors seem to have lost interest in the match with their team no long being involved. As represented by the orange line, traffic levels were within a few percentage points of the hourly average.

The winning country US experienced a little 2% drop during the final match, possibly because of the time difference between America and Europe.

The most engaged country was the Netherlands! This country had a drop of 16% on traffic right at the beginning of the match. After that, the traffic began to slowly rise again to an average level after the end of the match.

Apparently Women’s World Cup has affected our visitors globally, because we found some changes in search term popularity. The following searches all had increases on the day of the final.

  • Soccer +153%
  • Soccer girl +182%
  • Soccer player +199%
  • Soccer mom +46%
  • Football +22%
  • Dutch +11%
  • World cup +149%

Our visitors were getting ready for this big final match! We hope you enjoyed this edition of Pornhub Insights. To see how other sporting events affect traffic, check out our Champions League Finals post.

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Source: PornHub Insigits

New York City Pride 2019

New York City’s 2019 Gay Pride Parade took place on June 30th. Not only was the parade attended by millions, more than 150,000 people took part in the parade procession. So naturally when Gay Star News asked if the New York celebrations had an effect on Pornhub’s traffic, our statisticians were able to see some significant results in our Analytics data.

Traffic changes were broken down by visitors who viewed gay (male) oriented video pages, and those viewing non-gay videos. At noon when the parade began, traffic to gay pages was down by -17% and non-gay traffic was down by -5% when compared to an average day.

In our Top 20 Cities Insights we revealed that New York City is Pornhub’s number one traffic source, so those numbers both reflect a massive fluctuation in visits.

We found it interesting that traffic viewing gay videos was much higher than average in the early morning, by as much as +11% at 8am. This may have been due to a large increase in gay people visiting New York for the festivities.

Our statisticians looked back a bit further, and found that views of gay (male) videos in New York had already increased significantly over the preceding week by an average of +15% and a peak of +18.4% on June 29th.

Searches relating to Gay Pride also saw big increases on June 30th in New York City. For example, “pride parade” was up +1548% and “pride” was up +1228%.

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Source: PornHub Insigits

Belle Delphine Searches

When Belle Delphine promised to set up her own Pornhub channel if one Instagram picture hit a million likes, her fans came through and the picture soon reached two million.

True to her word, Belle did create a Pornhub channel but put on her best troll hat and uploaded 12 videos that weren’t quite what her fans expected. In one video called ‘Belle Delphine strokes two big cocks’, she is seen cuddling two stuffed cockerels. Well cos-played Belle.

Searches for Belle grew by 7798% and have exceeded 4 million. Her 12 videos have racked up 1.7 million views in 24 hours, but quickly became the most disliked in Pornhub’s history when fans didn’t get what they bargained for.

Nonetheless, her channel (nsfw) now has 30,000 subscribers, perhaps hoping that someday she will decide to show tits instead of tricks.

Even if Belle didn’t quite deliver the goods, ‘cosplay’ remains one of the top 30 searches on Pornhub with more than 30,000 video results. We’re pretty sure there’s something to suit everyone.

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Source: PornHub Insigits

Foot Fetishes

The Insights team has studied a lot of interesting fetishes over the years including Sweat, Wedgies, Golden Showers, Cuckolding and Feederism. We first made note of the popularity of feet related searches when we revealed Sneaker Fetish data last year. So today we’re joined by Refinery29 to dive feet first into foot fetishes.

The number one foot related search is “footjob”, which actually ranks as the 140th most popular search on Pornhub — which is no small… feat. The next most popular searches are “foot worship” and “foot fetish”. Overall, searches combined with “foot” are twice as popular as those with “feet”.

The top foot related searches revealed some other sub-fetishes including “foot slave”, “foot domination”, “feet licking”, “giantess” and “tickling”. So we decided to take a look at what other terms are most likely to get searched by these people during the same visit session. Common preceding searches include “femdom”, “ballbusting”, “facesitting”, “cuckold”, “bondage” and “gangbang”.

The demographics data reveals that men are +55% more likely to search for foot porn when compared to women. It’s also much more popular with younger age groups. Visitors aged 18 to 24 are +28% more likely to search when compared to other groups, while visitors over 65 are -29% less likely.

Across the United States, the popularity of foot porn varies greatly. Visitors from New Jersey are proportionately +42% more into foot porn, Rhode Island +33%, Massachusetts +26% and Pennsylvania +25%.

South Dakota’s visitors are the least interested in foot porn by -55% when compared to other states. Montana, Hawaii and Alaska visitors are also much less interested in foot porn.

We hope you got a kick out of this edition of Pornhub Insights. Stay tuned for more to come!

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Source: PornHub Insigits

2019 Stanley Cup Final

The 2019 Stanley Cup Final took place on June 12th, 2019 with the St-Louis Blues beating the Boston Bruins 4-1. For St-Louis it was the first Stanley Cup win in the team’s 51 year history, so it’s not surprising that Pornhub traffic plummeted as fans were busy watching the live game.

At the beginning of the game, the traffic drop was actually greater in Boston by -19% compared to -14% in St-Louis. But as the Blues racked up scores, it seems like many Boston viewers tuned out and headed back to watch Pornhub instead.

St. Louis traffic then dropped by a massive -23% in the last hour of the game as fans tuned in to see their team finally win the Stanley Cup. After the game, traffic quickly returned to normal levels in Boston, while St-Louis remained below average for a few hours as fans were busy celebrating their team’s win.

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Champions League Final

The European Champions League final match took place on June 1st, 2019 with Liverpool beating Tottenham 2 to 0. Because this years match was between two United Kingdom clubs, Gizmodo asked our statisticians to take a look at how traffic across the U.K. was affected as fans dropped everything (including porn) to watch their favorite team play.

Liverpool had by far the biggest traffic drop during the game-time. Preparations started early with traffic dropping by 14% two hours before the match, and reaching 32% below average at 9pm. London is one of Pornhub’s highest traffic cities, so a 10% drop at 9pm was quite significant. Manchester traffic went as low as 11% below average and Birmingham was down 9% when the game started.

After the match ended, traffic in London and Birmingham was above average by 9% and 8% respectively. Liverpool traffic was slower to recover, possibly because fans were out celebrating their team’s win.

Our statisticians found similar changes across the U.K.’s countries. Northern Ireland traffic was down by 18% at the beginning of the match, while England and Wales dropped -10% and Scotland by -9% below that of a typical Saturday evening.

It wasn’t just U.K. fans tuning in to watch their teams. We found traffic drops in most European countries even if their countries didn’t make the final.

From 8pm to 10pm, Finland’s traffic was down by -16%, Switzerland by -12.7% and Greece by -11.3%. Overall, U.K. traffic dropped by -9.3% during the game.

We hope you enjoyed this edition of Pornhub Insights. To see how other sporting events affect traffic, check out our Super Bowl and NBA Finals posts.

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Source: PornHub Insigits