On August 24th, popular video conferencing service Zoom experienced a major outage between 8am and 2pm. Across much of the United Kingdom and the East Coast of the United States, thousands of people were unable to connect to their business calls, online classes and yoga sessions.

While some people simply switched to a different video service for the day, Daily Caller asked us if many others used the downtime to visit Pornhub. And it turns out they did!

Traffic across the United Kingdom increased by as much at 5.6% at 11am, and the East Coast of the U.S. by 6.2%. When you consider that the U.S. and U.K. make up nearly half of Pornhub’s daily traffic, that represents a major shift in mid-day porn viewership.

This wasn’t the first time that an outage caused an increase in Pornhub’s traffic. In March of 2019 both Facebook and Instagram were down for several hours, leading to 19% surge in traffic to Pornhub.

To calculate traffic increases, our statisticians compare the average level of traffic from the same hours of the day, and day of week over the preceding 3 weeks.

The post Zoom Down, Porn Up! appeared first on Pornhub Insights.

Source: PornHub Insigits