The United States held its 2022 midterm elections on Tuesday, November 8th with incumbents and challengers vying to gain political ground in the Senate and House levels of government. Our friends at Mashable asked the Insights team to take a closer look at election day traffic changes.
Across the United States, Pornhub’s statisticians observed a +12% increase in traffic at 7am on election day, with traffic staying above average from the morning until mid-afternoon.
As polls closed and results were tallied, traffic in the United States dipped as much as -7% below average levels for a Tuesday evening. The results were similar to our 2018 Midterm Election Insights.
Our data also showed that the midterm elections affected traffic in each state quite differently. Washington, D.C. was the standout, with traffic growing by +84% in the morning, +92% in the afternoon and more than doubling by +101% in the evening, when compared to traffic levels on an average Tuesday.
Perhaps politicians, staff and supporters were reducing their anxiety by taking more Pornhub breaks than usual, but traffic increases were also due to more people staying in the Washington area that week.
The states of South Carolina and Kentucky both had large traffic increases of greater than +40%, while some states had no traffic changes such as North Dakota, Wisconsin and Rhode Island.
Virgina, Hawaii, Wyoming and Tennessee saw the biggest decreases in traffic to Pornhub, perhaps indicating that voters in those states were more concerned with the election than watching porn on Tuesday.
We hope you enjoyed this edition of Pornhub Insights. If you’d like to see how other political events affected traffic and even searches on Pornhub, be sure to check out our past election Insights.
2019 Canadian Election Insights
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Source: PornHub Insigits