Pornhub turns 10 Years Old on May 25th, 2017! To celebrate, we’ve compiled the following infographics to show how the trends have changed over the last decade. Not only have the most popular porn genres changed over the years, the way in which people consume Pornhub has changed as well. In 2008, only 1% of Pornhub’s traffic came from mobile devices, whereas today over 75% of people visit Pornhub on their smartphones and tablets.

How much content is available on Pornhub? As of our birthday, there have been over 10 million videos and 1.5 million hours of content uploaded. 2.8 million of those uploads have been tagged as Amateur videos. With 75 million visitors per day, and 22 million registered users, Pornhub fan’s are a very active community. There have been 6.9 million comments on videos, and nearly half a billion videos ratings!

In 2007 and 2008 the average time spent per visit to Pornhub was from 12 to 13 minutes long. That number has decreased over time to an average of 9 minutes and 46 seconds in 2017. Why the decrease? Over time we have worked hard to optimize the Pornhub experience, in order to help people find the videos they want in the least number of steps. The worldwide penetration of broadband internet has grown considerably in that time, so faster loading means less waiting.

The following infographic features the top 10 video categories over the last decade. Lesbian tops the list, followed by MILF and Amateur. From 2007 to 2010 the most viewed category was Amateur, MILF from 2012 to 2014, and the last 3 years have seen Lesbian on top.

In the following infographic you can see how pornstar tastes have changed over 10 years. Lisa Ann came in first more years than any other pornstar, and her videos have been viewed over 1 billion times!! In second place is Riley Reid with 770 million views and Madison Ivy with 651 million.

The most popular studios producing porn content have changed over the years. Brazzers has topped the annual popularity charts for 3 out of the 10 years, and has had 2.1 billion views of their videos! In second place is Mofos with nearly 1 billion views, plus Nubiles and Fake Taxi with over 700 million views.

The following infographic shows some of the big moments in Pornhub’s history over the last decade. To view the links, you can head over to our official 10th birthday landing page.

For more in depth details on how Pornhub trends have changed over the last few years, you can check out our epic annual data reviews here on the Insights blog.

The post Celebrating 10 Years of Porn.. and Data! appeared first on Pornhub Insights.

Source: PornHub Insigits

In this edition of Pornhub Insights, we’re joined by our friends at Metro US to look at the porn viewing habits of three of the largest cities in the United States. New York city accounts for nearly 8% of all U.S. traffic, while metro area Philadelphia ranks 8th with 2.7% of traffic and Boston at 10th with 2.4% of U.S. traffic. Visitors from New York and Boston both spend about 17 seconds less time on Pornhub compared to the national average visit time of 10 minutes 26 seconds, while visitors from from Philadelphia manage to hold out for 8 seconds longer.

The most popular search terms in New York and Boston are ‘MILF’, ‘step mom’ and ‘hentai’. Philadelphia beats to a different drum, with ‘lesbian’ ranking first, following by ‘MILF’ and ‘step mom’. We find it interesting that while lesbian consistently ranks as one of the top search terms in the United States, it doesn’t make the Top 10 list in either New York or Boston, although ‘lesbian scissoring’ searches are popular in N.Y.C.

The diverse ethnicity of these cities shows through in their relative search term popularity. When compared to the rest of the United States, searches for ‘indian’ are 220% more popular in N.Y.C., ‘latina’ is 103% more popular and ‘asian’ 52% more. In Boston, ‘chinese’ is 173% more popular than elsewhere in the U.S., and in Philadelphia ‘ebony’ and ‘black’ are both more than 90% more popular.

Ebony, Lesbian and MILF are the most viewed video categories in all three metro areas. Once again, ethnic categories shine through in New York when compared to the rest of the U.S., with an 85% increase in popularity for Indian, 43% for Brazilian, 39% for Latina, 37% for Arab, along with Japanese and Asian.

In Boston, Bondage is 25% more popular, as well as 20% for Female Friendly and 19% for Blowjob. In Philadelphia, the Gay – Black category is 47% more popular than elsewhere in the U.S., as well as a 33% increase for Ebony videos.

Lisa Ann is the most searches for pornstar in New York, while Riley Reid takes the top spot in Boston and Philadelphia. In New York, Asa Akira is 110% more popular than elsewhere in the U.S., while Boston sees a 131% increase for Rachel Starr and Philadelphia goes for Cherokee D Ass 142% more often.

We hope you enjoyed this edition of Pornhub Insights. Are there other U.S. cities you would like to learn about? Let us know in the comments below!

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Source: PornHub Insigits

For 30 years, the Sybian has been regarded as one of the ultimate sex toys. Like a cross between a mechanical bull and a vibrator, there are even contests to see how long women (and men) can last on the Sybian before reaching climax. Most recently, our friends at Vocativ inquired to see how popular Sybian videos and searches are on Pornhub.

To date, over 2400 videos have been uploaded to Pornhub featuring the Sybian. Even after 30 years, and with a myriad of newly released advanced sex toys, the number of new Sybian videos uploaded each year to Pornhub continues to increase.

Many of the top Sybian videos on Pornhub have been viewed over 3 million times. Searches continue to increase each year, with a current average of 450,000 Sybian searches each month!

While the volume of Sybian searches increase along with annual growth in Pornhub visits, the popularity of Sybian searches has decreased when viewed as a proportion of all searches on Pornhub. The variety of porn categories and other sex toy videos has likely played a roll in this decrease.

We wish the dedicated folks at Sybian all the best for their next 30 years of production and the countless orgasms they’ll bring about in that time.

The post Sybian Sex Toy Searches appeared first on Pornhub Insights.

Source: PornHub Insigits

Last 14th of May Italy celebrated Mum day, so we jumped at the chance to take a look into the habits of the Italian mum’s boys along with our friends at Corriere della Sera.

Many holidays such as Thanksgiving and Easter will cause related searches to increase, and MILF’s Day is no exception. On Sunday May 14, 2017 we found that searches containing Mom and Mamma (that’s the Italian word for Mum) increased by 275% in Italy, which is a very significant amount considering the popularity of these two terms. In fact, ‘mum’ is the 3rd most popular search term in Italy.

( Click here to read in Italian )

Currently, ‘MILF’ outranks both ‘Mum’ and ‘mamma’ in search volume, followed by ‘Italian mom’. Videos featuring the most popular pornstar in Italy Lisa Ann as a ‘step mom’ are one of the most searched.

If we take a look at the popularity of the MILF category around the world, we can see that Italy is the second country in the world (+64% if compared to the rest of the world) that enjoy the MILF category the most, just after the Irish.

There are vast cultural differences from one region to another in the country, a fact which is also reflected in the map that shows the popularity of the MILF category in each Italian region.

We can say that the most attached to mums in Italy are people from the South and the centre, people that are probably more attached to the family. In fact, the Italian regions where the MILF category is more popular are: Basilicata, Apulia, Abruzzo and Campania. In the last positions: people from Sardinia and Aosta Valley.

If we look at the past 5 years, there’s a growing trend toward MILF and Mature categories in Italy. They both have had one place among the 5 most viewed categories since 2013, and since 2015 Mature and MILF are the top 2, and in 2017 the “teen” category disappeared. So we can clearly see that Italian people really appreciate the “adult” women more.

If we consider the 5 categories watched more in Italy when compared to the rest of the world, the resulti s the same: Mature and MILF rule.

So what conclusions have been made? Italian mums must be the most beautiful of the planet! Arrivederci Italia, we’ll be back soon with more Insights!

Italian Version

Il 14 maggio gli italiani hanno celebrato la Festa della Mamma, e noi di Pornhub abbiamo colto l’occasione al volo per dare un’occhiata insieme ai nostri amici de Il Corriere della Sera alle abitudini dei mammoni italiani.

Iniziamo analizzando proprio la domenica della festa della mamma del 2017: in questa particolare giornata, le ricerche per i termini “Mum” e “Mamma” hanno avuto un picco del 275%, un aumento davvero consistente tenendo conto del fatto che “mum” è il terzo termine più cercato dagli italiani.

Tra i termini più cercati su questo argomento troviamo “Milf”, “Mum”, “Mamma” e “Italian Mum”. Tra le ricerche più popolari figura anche la pornostar preferita dagli italiani, Lisa Ann, nei panni della matrigna. Altroché Cenerentola!

Se consideriamo la categoria “Milf” nel mondo, scopriamo che l’Italia è il secondo paese che guarda di più questa categoria (ben il 64% rispetto alla media mondiale), superata solo dai mammoni irlandesi.

Ci sono notevoli differenze culturali tra le singole regioni presenti in ogni nazione, e ciò si riflette anche nelle ricerche pornografiche effettuate. La mappa qui sotto mostra la diffusione della categoria “Milf” in ogni singola regione italiana.

Possiamo affermare che i più affezionati alle mamme sono gli italiani del Centro e del Sud. Infatti, le regioni italiane in cui questa categoria va per la maggiore sono: la Basilicata, la Puglia, l’Abruzzo e la Campania. Nelle ultime posizioni troviamo la Sardegna e la Valle d’Aosta.

Se diamo un’occhiata più indietro, scopriamo che negli ultimi 5 anni il trend legato alle Milf e alle donne mature ha continuato a crescere, facendo guadagnare così a “Milf” e “Mature” le prime posizioni come categorie più viste a partire dal 2015, spodestando addirittura la categoria “teen” dalla top 5.

Se prendiamo in considerazioni le 5 categorie più guardate in Italia rispetto al resto del mondo, il risultato non cambia: “Mature” e “Milf” vincono a mani basse.

Altroché ragazzine, in Italia è giunto il momento della rivincita delle donne mature. È proprio il caso di dire: W la mamma!

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Source: PornHub Insigits

Fascination with Fidget Spinners has really taken off the last few months, with millions of the tiny spinning devices being sold online and in stores. With social media sites featuring thousands of fidget videos, our friends at Mashable checked in to see if they had made their way to Pornhub. Our statisticians found that as of may May 10th, searches began to grow, with a massive overnight increase on May 16th, and hitting an all time high on May 21st.

In just over 10 days, there were 2.5 million Fidget Spinner searches on Pornhub, making it the top trending term and 5th most popular search in May! Searches are 186% more popular among Pornhub visitors in the 18-24 age group, with popularity dropping off as age increases. Women are proportionally 19% more likely to get fidgety with it, when compared to men.

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Source: PornHub Insigits